SECTION A
(RATES QUOTED IN HK DOLLARS)
Size B/W B/W + Red Colour

Per Col. Centimeter

300

360

520

Full Page

145,000

167,000

230,000

Half Page Vertical

89,000

108,000

154,000

Half Page Horizontal

82,000

96,000

143,000

Junior Page

89,000

108,000

154,000

Quarter Page

41,000

48,000

69,000

Centrespread

330,000

385,000

528,000

Junior Page Centrespread

231,000

269,000

374,000

Half Page Centrespread (Vertical)

217,000

253,000

352,000

Half Page Centrespread (Horizontal)

217,000

253,000

352,000

Back Page (Full Page)

-----

-----

280,000

Minimum Booking Size* 153 col.cm (1/4 Page)
Specified Position Plus 30% Loading
Agency Commission 30%
* Other sizes are also welcome (Negotiable)

 

 
R.O.P. (RUN OF PAPER)
(RATES QUOTED IN HK DOLLARS)
Size B/W B/W + Red Colour

Per Col. Centimeter

188

198

378

Full Page

105,000

132,000

187,000

Half Page Vertical

62,000

72,000

116,000

Half Page Horizontal

60,000

66,000

112,000

Junior Page

62,000

72,000

116,000

Quarter Page

26,000

30,000

59,000

Centrespread

242,000

314,000

440,000

Junior Page Centrespread

169,000

205,000

330,000

Half Page Centrespread (Vertical)

157,000

193,000

308,000

Half Page Centrespread(Horizontal)

157,000

193,000

308,000

Front Page/Back Page (Full Page)

-----

-----

297,000

Minimum Booking Size 10 col.cm (B/W & B/W+Red);
72 col.cm (4 Colour)
Specified Section* Plus 20% Loading
Specified Position Plus 30% Loading
Agency Commission 30%
* Sections AA, B, C, D and E for Sports, Finance, Entertainment, Horse Racing and Supplement respectively.

Effective Date: 1 April, 2010

 

ADVERTISING TERMS AND CONDITIONS

  1. All advertising bookings must be accompanied by a space order, which must be signed by an authorised person of the Advertiser/Advertising Agency and chopped with the company's stamp. Apple Daily Limited ("Apple Daily") will not be bound by any terms or conditions printed or appeared on space order or copy instructions submitted by or on behalf of the Advertiser/Advertising Agency.
  2. Apple Daily reserves the right to reject, decline, or refuse to publish in whole or in part or to amend any material of any advertisement with or without prior notice or explanation to the Advertiser/Advertising Agency, wherever it considers necessary or desirable and whether or not such advertisement was previously acknowledged, accepted or published. Apple Daily shall not be held liable for any loss or damage arising as a result of such non-publication or amendment as aforesaid and no compensation of any kind will be granted to Advertiser/Advertising Agency in the event of non-publication or amendment of the same. Moreover the Advertiser/Advertising Agency shall remain liable to Apple Daily for the charges of such altered advertisements.
  3. The Advertiser/Advertising Agency jointly and severally warrants that the advertisement submitted for publication does not contravene the laws of Hong Kong, does not infringe the copyright or other intellectual property right of any third person, business or corporation. The Advertiser/Advertising Agency further warrants that the advertisement does not contain any libelous or slanderous materials, does not invade anyone's privacy, nor contain any indecency or obscenity. The Advertiser/Advertising Agency warrants that it has the unrestricted right to use all trademarks, service marks, logos, graphics, portraits, photographs, pictures and artwork contained in the advertisement.
  4. The Advertiser/Advertising Agency shall be solely responsible for the contents of the advertisement. The Advertiser/Advertising Agency shall jointly and severally indemnify and keep indemnified Apple Daily on a full indemnity basis against all actions, proceedings, costs, damages, expenses, claims, demands and liabilities arising in any manner whatsoever from or in consequence of the publication of any material whatsoever supplied by the Advertiser/Advertising Agency under this agreement, without limitation, any claim or damage arising from any dispute concerning defamation, infringement of copyright or contravention of the laws of Hong Kong.
  5. Apple Daily will use its best endeavours to publish the advertisement placed on the date specified by the Advertiser/Advertising Agency. However, it reserves the right to alter the date of insertion without prior notice to or agreement by the Advertiser/Advertising Agency. Moreover, all advertisements placed are subject to the pre-emption rules as stated in the Rate Card.
  6. Advertising material for insertion must reach the Advertising Department of Apple Daily on or before the deadline as stipulated in the Rate Card. Late delivery of advertising material or cancellation of booking after the deadline will result in forfeiture of the space booked and the Advertiser/Advertising Agency shall be liable for full payment.
  7. Advertiser/Advertising Agency shall not cancel orders for advertisement after the booking deadline stated in the Rate Card.
  8. Advertising materials must conform to the production or quality specifications and any other requirements stipulated or referred to in the Rate Card. Materials submitted by the Advertiser/Advertising Agency which require extra processing will be subjected to extra charge.
  9. Apple Daily shall not be held responsible for any loss or damage of the supplied advertising materials and the Advertiser/Advertising Agency shall at its own expenses collect them at the office of Apple Daily within one month after the publication of the advertisement, failing which Apple Daily shall be entitled to destroy or dispose of them as it deems fit without any liability to the Advertiser/Advertising Agency.
  10. All complaints or claims regarding advertisements published must be made in writing within 2 days from the date of publication of the advertisement with good causes to be stipulated therein and the time for making such complaints or claims shall be of the essence. Late submission of claims will absolutely not be entertained by Apple Daily. The liability of Apple Daily shall be limited to a maximum of repaying the Advertiser/Advertising Agency the charge of the relevant advertisement.
  11. In order not to confuse advertisements with editorial contents, the Advertiser/Advertising Agency shall insert the wordings "廣告" when required by Apple Daily and at the place and size as advised by Apple Daily.
  12. The Advertiser/Advertising Agency shall pay Apple Daily advertising fee upon placement of the relevant order to Apple Daily. Payment should be made by crossed cheque in favour of "Apple Daily Ltd." in Hong Kong Dollars without any deduction or set-off.
  13. The placing of an order for the insertion of an advertisement shall amount to an acceptance of the above Advertising Terms and Conditions by the Advertiser/Advertising Agency. No other terms and conditions other than those set forth herein shall be binding on Apple Daily unless specifically agreed in writing by Apple Daily.